John was born in Galveston TX. At 17 years of age he joined the United States Army where he spent a total of 13 years. During that time he participated in the invasion of Iraq, the surge of Iraq, and one tour in Afghanistan. He served as a drill sergeant and small group leader at the Non Commissioned Officers Academy in Fort Stewart GA. John runs his own clothing line and fitness websites, itagear.com and inthearenafitness.com, and hosts a series of social media platforms speaking on whatever comes to his mind.